Average customer size by category

Definition:
The average size of customers. The term size has to be predefined, examples are the turnover of the customer (€/$), the market share (%), the sales to the specific organization, etc.

Calculation:
Sum of the size of the customers / number of customers

This KPI is measured as: Percentage (%)

Interpretation of results: Depends On The Goals

Strategic objective:
Increase profitability

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