Brand image
Definition:
Brand image index (%) based from market research, brand index level of the predefined base year = 100.
Calculation:
(brand image score of the year of interest / Brand image score of the (predefined) base year) * 100
This KPI is measured as: Index
Interpretation of results: Higher Is Better
Strategic objective:
Increase profitability
Brand image index (%) based from market research, brand index level of the predefined base year = 100.
Calculation:
(brand image score of the year of interest / Brand image score of the (predefined) base year) * 100
This KPI is measured as: Index
Interpretation of results: Higher Is Better
Strategic objective:
Increase profitability
