Category Archives: Retail

Square Feet of Selling Space

Definition:
Total square footage of selling space. This does not include backrooms, offices or storage areas. It usually includes fitting rooms, where applicable.

Calculation:
Sum of (predefined what kind of) footage

This KPI is measured as: Surface Area (e.g. M2)

Interpretation of results: Depends On The Goals

Strategic objective:
Profitability; Customer Satisfaction

KPIs by industry

KPIs can be strongly industry-specific. For example: the KPI ‘Number of unique pages‘ is valuable for e-commerce companies in optimizing their SEO-score, but not for companies operating in logistics and distribution. Other KPIs are not industry specific, or applicable for all private sector companies. That is why all KPI examples at KPI Start are categorized to their most suitable industry. All industry-categories are stated in the list below.