Tag Archives: communication

Direct communications

Definition:
Average number of contacts made with customers. A possible dimension is the organizational level, e.g. contact per department or customer, or client categories, e.g. top 10 clients.

Calculation:
Sum of contact moments

This KPI is measured as: Number (amount Of Units, Rating, Etc)

Interpretation of results: Depends On The Goals

Strategic objective:
Increase profitability