Tag Archives: marketing

Return on Marketing Investment (ROMI)

Definition:
Return on Marketing Investment (ROMI) can help you in optimizing your earings from marketing activities. Improving ROMI says your marketing effectiveness has grown, resulting in higher revenues and market share.

Calculation:
(Earnings / marketing investment) * 100%

This KPI is measured as: Percentage (%)

Interpretation of results: Higher Is Better

Strategic objective:
Increase profitability

Number of backlinks

Definition:
The number of backlinks to your website is an indicator of the popularity of your site for search engines. The higher the number of backlinks, the more popular your site seems to be for search engines.

Calculation:
Total amount of backlinks

This KPI is measured as: Number (amount Of Units, Rating, Etc)

Interpretation of results: Higher Is Better

Strategic objective:
Increase website visit conversion

Brand image

Definition:
Brand image index (%) based from market research, brand index level of the predefined base year = 100.

Calculation:
(brand image score of the year of interest / Brand image score of the (predefined) base year) * 100

This KPI is measured as: Index

Interpretation of results: Higher Is Better

Strategic objective:
Increase profitability