Tag Archives: marketing
Return on Marketing Investment (ROMI)
Definition:
Return on Marketing Investment (ROMI) can help you in optimizing your earings from marketing activities. Improving ROMI says your marketing effectiveness has grown, resulting in higher revenues and market share.
Calculation:
(Earnings / marketing investment) * 100%
This KPI is measured as: Percentage (%)
Interpretation of results: Higher Is Better
Strategic objective:
Increase profitability
Return on Marketing Investment (ROMI) can help you in optimizing your earings from marketing activities. Improving ROMI says your marketing effectiveness has grown, resulting in higher revenues and market share.
Calculation:
(Earnings / marketing investment) * 100%
This KPI is measured as: Percentage (%)
Interpretation of results: Higher Is Better
Strategic objective:
Increase profitability
Number of backlinks
Definition:
The number of backlinks to your website is an indicator of the popularity of your site for search engines. The higher the number of backlinks, the more popular your site seems to be for search engines.
Calculation:
Total amount of backlinks
This KPI is measured as: Number (amount Of Units, Rating, Etc)
Interpretation of results: Higher Is Better
Strategic objective:
Increase website visit conversion
The number of backlinks to your website is an indicator of the popularity of your site for search engines. The higher the number of backlinks, the more popular your site seems to be for search engines.
Calculation:
Total amount of backlinks
This KPI is measured as: Number (amount Of Units, Rating, Etc)
Interpretation of results: Higher Is Better
Strategic objective:
Increase website visit conversion
Brand image
Definition:
Brand image index (%) based from market research, brand index level of the predefined base year = 100.
Calculation:
(brand image score of the year of interest / Brand image score of the (predefined) base year) * 100
This KPI is measured as: Index
Interpretation of results: Higher Is Better
Strategic objective:
Increase profitability
Brand image index (%) based from market research, brand index level of the predefined base year = 100.
Calculation:
(brand image score of the year of interest / Brand image score of the (predefined) base year) * 100
This KPI is measured as: Index
Interpretation of results: Higher Is Better
Strategic objective:
Increase profitability