Tag Archives: profitability
Brand image
Definition:
Brand image index (%) based from market research, brand index level of the predefined base year = 100.
Calculation:
(brand image score of the year of interest / Brand image score of the (predefined) base year) * 100
This KPI is measured as: Index
Interpretation of results: Higher Is Better
Strategic objective:
Increase profitability
Brand image index (%) based from market research, brand index level of the predefined base year = 100.
Calculation:
(brand image score of the year of interest / Brand image score of the (predefined) base year) * 100
This KPI is measured as: Index
Interpretation of results: Higher Is Better
Strategic objective:
Increase profitability
Average customer size by category
Definition:
The average size of customers. The term size has to be predefined, examples are the turnover of the customer (€/$), the market share (%), the sales to the specific organization, etc.
Calculation:
Sum of the size of the customers / number of customers
This KPI is measured as: Percentage (%)
Interpretation of results: Depends On The Goals
Strategic objective:
Increase profitability
The average size of customers. The term size has to be predefined, examples are the turnover of the customer (€/$), the market share (%), the sales to the specific organization, etc.
Calculation:
Sum of the size of the customers / number of customers
This KPI is measured as: Percentage (%)
Interpretation of results: Depends On The Goals
Strategic objective:
Increase profitability
Tender success rate
Definition:
Percentage of successful tenders
Calculation:
(succesful tenders / total number of tenders) * 100%
This KPI is measured as: Percentage (%)
Interpretation of results: Higher Is Better
Strategic objective:
Increase Sales
Percentage of successful tenders
Calculation:
(succesful tenders / total number of tenders) * 100%
This KPI is measured as: Percentage (%)
Interpretation of results: Higher Is Better
Strategic objective:
Increase Sales
Customers with key attributes
Definition:
Percentage of customers with key attributes (ones that generate most profit)
This KPI is measured as: Percentage (%)
Interpretation of results: Higher Is Better
Strategic objective:
Increase profitability
Percentage of customers with key attributes (ones that generate most profit)
This KPI is measured as: Percentage (%)
Interpretation of results: Higher Is Better
Strategic objective:
Increase profitability
Top customer revenue
Definition:
Revenue gained from top customers in the predefined time (e.g. week, month, etc)
Calculation:
Sum of the revenues from predefined number of top customers
This KPI is measured as: Financial Value (e.g. €, $)
Interpretation of results: Higher Is Better
Strategic objective:
Increase profitability
Revenue gained from top customers in the predefined time (e.g. week, month, etc)
Calculation:
Sum of the revenues from predefined number of top customers
This KPI is measured as: Financial Value (e.g. €, $)
Interpretation of results: Higher Is Better
Strategic objective:
Increase profitability
