Tag Archives: profitability

Brand image

Definition:
Brand image index (%) based from market research, brand index level of the predefined base year = 100.

Calculation:
(brand image score of the year of interest / Brand image score of the (predefined) base year) * 100

This KPI is measured as: Index

Interpretation of results: Higher Is Better

Strategic objective:
Increase profitability

Average customer size by category

Definition:
The average size of customers. The term size has to be predefined, examples are the turnover of the customer (€/$), the market share (%), the sales to the specific organization, etc.

Calculation:
Sum of the size of the customers / number of customers

This KPI is measured as: Percentage (%)

Interpretation of results: Depends On The Goals

Strategic objective:
Increase profitability

Tender success rate

Definition:
Percentage of successful tenders

Calculation:
(succesful tenders / total number of tenders) * 100%

This KPI is measured as: Percentage (%)

Interpretation of results: Higher Is Better

Strategic objective:
Increase Sales

Customers with key attributes

Definition:
Percentage of customers with key attributes (ones that generate most profit)

This KPI is measured as: Percentage (%)

Interpretation of results: Higher Is Better

Strategic objective:
Increase profitability

Top customer revenue

Definition:
Revenue gained from top customers in the predefined time (e.g. week, month, etc)

Calculation:
Sum of the revenues from predefined number of top customers

This KPI is measured as: Financial Value (e.g. €, $)

Interpretation of results: Higher Is Better

Strategic objective:
Increase profitability

Revenue

Definition:
Income that a company receives from its normal business activities

Calculation:
sales * selling price

This KPI is measured as: Financial Value (e.g. €, $)

Interpretation of results: Higher Is Better

Strategic objective:
Increase profitability