Tag Archives: search engine

Number of backlinks

Definition:
The number of backlinks to your website is an indicator of the popularity of your site for search engines. The higher the number of backlinks, the more popular your site seems to be for search engines.

Calculation:
Total amount of backlinks

This KPI is measured as: Number (amount Of Units, Rating, Etc)

Interpretation of results: Higher Is Better

Strategic objective:
Increase website visit conversion

Number of unique pages

Definition:
It is not about having the biggest website, but about having the lowest fluctuations in search engines. It’s not about the number of pages in your database, but about the number of pages search engines have found on your domain.

Enter the following seach code into google: “site:www.website.com” and look at the number of search results.

Calculation:
Number of search results

This KPI is measured as: Number (amount Of Units, Rating, Etc)

Interpretation of results: Higher Is Better

Strategic objective:
Increase website visit conversion